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“Quy Nhon - Binh Dinh: Sea paradise - Shining development”

 (binhdinh.gov.vn) - This is the topic of the 2024 tourism development target set by the Binh Dinh Tourism industry at the Conference summarizing the 2023 tourism industry and implementing tasks in 2024, which took place in the morning, December 14.

 Attending the conference were comrades: Nguyen Trung Khanh - Director of Vietnam National Tourism Administration; Lam Hai Giang - Vice Chairman of the Provincial People's Committee.

 Conference scene

 According to the report at the conference, in 2023, despite facing many difficulties and challenges, however, in reality, the tourism industry in the whole country has developed strongly, including Binh Dinh province. With the close leadership and direction of the Provincial Party Committee, People's Council, and Provincial People's Committee, the Department of Tourism has focused on implementing tourism linkage programs, promoting tourism advertising and promotion; Focus on implementing tasks, researching and developing new tourism products and renewing existing tourism products;  Cooperate with airlines and large tourism corporations to promote bringing tourists to Binh Dinh and complete assigned targets. Specifically, Binh Dinh province's tourism activities grow and develop strongly, the whole province welcomed more than 5 million visitors, an increase of 21.4% over the same period in 2022, tourism revenue is estimated at 16,400 billion VND, an increase  25% over the same period in 2022.

 In 2024, the Provincial People's Committee requires the provincial tourism industry to raise a number of targets, which are: Estimated to welcome 6 million visitors, including 150 - 200 thousand international visitors. The Department of Tourism's orientation for tourism development next year is to attract a large number of people, domestic and foreign tourists to attend, thereby helping Binh Dinh's tourism industry prosper and stimulate growth.  sustainable development. Therefore, the Binh Dinh Department of Tourism set the theme of the 2024 tourism development target as "Quy Nhon - Binh Dinh: Sea paradise - Shining development". In addition, Binh Dinh tourism industry has set out a number of key tasks such as: Implementing tourism activities within the framework of the Formula 28 1-F1 H20 Motorboat Racing Tournament and the Binh Dinh International Professional Aquabike Tournament this year. 2024; Deploying the Binh Dinh Tourism Festival in 2024 and Binh Dinh cultural, sports and tourism events and festivals in 2024;  Implement agreements and cooperation programs signed between the People's Committee of Binh Dinh province, Binh Dinh Department of Tourism and businesses; Promote advertising and promotion of domestic and foreign tourism...

 At the conference, delegates contributed many opinions and proposals on issues such as: developing tourism products to serve the night economy in Quy Nhon city, building specific tourism products, building highlight projects, implementing walking streets, entertainment areas, shopping for OCOP products and organizing more events and festivals to promote the potential of the local island paradise.  …

 

Director of the Vietnam National Tourism Administration Nguyen Trung Khanh gave a directive speech at the conference.

 Speaking at the conference, Director of the Vietnam National Tourism Administration Nguyen Trung Khanh said that in 2023, Vietnam's tourism industry will continue to recover strongly, contributing to the country's economic development, ensuring  people's livelihoods, promoting the image of Vietnam and its people to international friends. Director of the Vietnam National Tourism Administration Nguyen Trung Khanh congratulated, recognized and praised the results achieved by Binh Dinh tourism industry, contributing to the overall growth of the tourism industry in 2023.

 In the coming time, Director of the Vietnam National Tourism Administration Nguyen Trung Khanh proposed that Binh Dinh tourism industry focus on implementing Resolution 08 of the Politburo and Resolution No. 82 of the Government on main tasks and solutions. Accelerate recovery and accelerate effective and sustainable tourism development. At the same time, focus on training and developing to improve the quality of tourism human resources in accordance with competition and integration requirements. Building new and unique tourism product models based on exploiting the competitive and distinct advantages that Binh Dinh province has strengths. Improve the effectiveness of tourism promotion and advertising. Research and organize international tourism events and festivals to create highlights and Binh Dinh's own brand. In addition, the Provincial Department of Tourism needs to promote the application of digital transformation in the tourism industry to increase smart travel experiences, giving tourists many convenient experiences when traveling in Binh Dinh...

 

 Vice Chairman of the Provincial People's Committee Lam Hai Giang spoke at the conference.

 Speaking at the conference, Vice Chairman of the Provincial People's Committee Lam Hai Giang acknowledged, appreciated and praised the achievements that the tourism industry has achieved in 2023. In addition to the achieved results, Vice Chairman of the People's Committee Lam Hai Giang province has pointed out some remaining limitations in the activities of the province's tourism industry, which are: tourism types and products are not yet diverse and rich; The beach tourism brand does not have any characteristics or differences, so it has not created a deep impression. Tourism services are still limited and not enough to keep tourists staying longer. Human resources in the tourism industry are lacking and weak, especially tour guides and service staff...

To effectively overcome limitations and take advantage of opportunities in 2024, Vice Chairman of the Provincial People's Committee Lam Hai Giang requested that the Department of Tourism closely follow Action Program No. 06-CTr/TU dated May 14/  2021 of the Provincial Party Committee on developing Binh Dinh tourism to become a key economic sector in the period 2020-2025;  guidelines, resolutions, programs, projects and policies of the Central and provincial governments on tourism development; the direction and administration of the Provincial People's Committee to develop appropriate and effective implementation plans.  In addition, comrade Lam Hai Giang also asked the tourism industry to develop a specific plan for 2024 with focus, key points, and highlights, especially with more breakthrough and innovative solutions. Highly feasible and mobilizes businesses to participate in implementation.  In addition to taking advantage of "external resources" to continue to seek and sign new cooperation agreements and continue to implement signed cooperation agreements and programs, we must promote "internal resources" through: "local links, business links, community links" in the province to work together in tourism according to the principle of "benefits are harmonious, risks are shared";  In particular, it is necessary to focus on building new tours and tourist routes, tours that combine tourism development with cultural preservation, raise awareness of environmental protection, and promote economic development.  socio-economic. Regarding tourism advertising and promotion, the Vice Chairman of the Provincial People's Committee requested the tourism industry to focus resources on building the Binh Dinh tourism brand, building logos and slogans for Binh Dinh tourism; At the same time, develop publications and promotional materials for Binh Dinh tourism in many diverse forms and constantly change designs according to tourists' tastes; In particular, it is necessary to focus on integrating and combining paper documents and electronic documents to create diverse and rich materials for communication work, creating the highest communication efficiency...

 

 Director of the Vietnam National Tourism Administration Nguyen Trung Khanh awarded the Certificate of Merit from the Ministry of Culture, Sports and Tourism to the Department of Tourism Office and an individual from the Department for outstanding achievements in management and tourism.  Organize local tourism activities in 2023.

 On this occasion, the Department of Tourism Office and an individual from the Department received a Certificate of Merit from the Ministry of Culture, Sports and Tourism for their outstanding achievements in managing and organizing tourism activities in the locality. in 2023. The Department of Tourism awarded certificates of merit to 46 collectives and 7 individuals who made many contributions to the industry's activities in 2023.


Author: DHV

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